QUALITATIVE & QUANTITATIVE

Enlightened Research offers a diverse menu of Qualitative, Quantitative and combination methodologies that are uniquely tailored to fit the individual needs of our clients. We don’t believe in a cookie cutter approach to research. Rather, we start with your business objectives and develop a comprehensive research plan that delivers on them.

Qualitative methodologies include the following:

• Traditional Focus Groups & One-On-Ones Interviews
• Ethnography
• Online Focus Groups & Bulletin Boards
• In-Store Shop Alongs & Eat Alongs (In Restaurants)
• Telephone interviews
• Citizen Forums

Quantitative methodologies utilized:

• Online Research
• Computer Assisted Telephone Interviewing
• Central Location / Pre-Recruited Research
• Hybrid Methodologies (Qualitative & Quantitative)